A selection of 9 of the most important marketing books every marketer should read. Also, these books are recommended for business owners, because from them you will learn valuable tips on how to make your project successful and what promotion channels you need to use for this.
Successful Direct Marketing Methods by Bob Stone and Ron Jacobs
This is the real bible of the direct marketer, the one who practices the promotion of his product by direct appeal to the consumer. In this book, you will learn all the basics of working with customers, customer bases, and how telemarketing works.
“Getting Everything You Can Out of All You’ve Got” by Jay Abraham
In his book How To Get What You Want With What You Can, Jay Abraham shares practical advice on how to achieve wealth and success, how to work with clients, and use hidden resources that we don’t or don’t want to see. The author says that any business can be made successful without having a lot of money or looking for investors. You just need to find the channels that you are not using or do not pay attention to, but which are “treasure chests.”
Ogilvy on Advertising by David Ogilvy
From this book you will learn about how the advertising business was formed and is being shaped, what rules exist in it. The author shares invaluable experience, as well as the basics of promoting and advertising any product. The book is filled with vivid cases from which you will learn about successful and not very advertising campaigns of major market players. Get your customers to buy your product and enjoy their shopping.
“The Ultimate Sales Machine” by Chet Holmes
From Chet Holmes’s book The Perfect Sales Machine. 12 Proven Business Performance Strategies ”you will learn about 12 effective business strategies, how to make a company profitable, not be afraid of competitors and know the market better.
Think and Grow Rich by Napoleon Hill
The book by Napoleon Hill is considered one of the most famous and authoritative books on achieving success, increasing wealth, personal efficiency and determination. In this book, the author talks about how to increase your condition and develop your personal potential.
Tested Advertising Methods by John Caples
In the book “Proven Advertising Techniques”, you will learn how you can multiply the sales of your product using the right advertising methods. Capeles talks about which advertising channels are worth investing in and which, on the contrary, are not. The author provides a number of proven advertising tools that will help your business grow. This book is so necessary to read that even David Ogilvy himself called it the textbook of the modern advertiser, from which he himself received most of his knowledge and skills.
The Ultimate Sales Letter by Dan Kennedy
Dan Kennedy, multimillionaire, successful businessman and author of several bestselling books in his book Selling Letter. How to write a sales letter to attract the maximum number of customers ”shares practical advice on how to write the right sales letter to attract the maximum number of customers. This is one of the author’s most popular books and a reference guide for copywriters and marketers. From the book, you will learn how to write “sales” letters, choose a “catchy” headline, skillfully complete the message, and also how to ensure that your letter is read widely so that it does not end up in the trash can or in the Spam folder.
The Robert Collier Letter Book by Robert Collier
Robert Collier was one of the most successful direct marketers of the early 20th century. Sales letters he sent to his clients earned him over $ 100 million between 1920 and 1930. By today’s standards, that’s about a billion dollars. In his book, Robert Collier analyzes the letters he sent to large companies. You will learn how to motivate a customer to buy, what you need to pay attention to when creating an advertising message, what emotions you need to focus on. Anyone can influence others. To find out how, just read Collier’s book.
The Advertising Solution by Craig Simpson and Brian Kurtz
What marketing geniuses of the past can tell the marketers of today? That’s a good question, and this is, above all, the experience that allowed them to make billions of dollars and make their companies super profitable. Just to find out, you need to read many books and lectures. In their book, The Advertising Solution, Kurtz and Simpson did a tremendous job of reading the work of the best marketers of the past and identifying the most powerful principles of success and wealth. All of them have been revised by the authors and adapted to modern conditions. Definitely a mustread for those who are just starting to delve into the field of marketing and building a successful business.
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